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All SEO Tools

New SEO tools are entering the market everyday. It can be quite difficult to assess which ones are worth the money. In this section, I give an overview of some of the best SEO tools that I have used over the years. You don’t need to look for anything beyond these.

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Ahrefs is an SEO suite that professionals use to increase search ranking. You can use this for keyword research, competitor analysis, SEO audit, etc. Ahrefs provides many customized subscription options that you can get depending on your need.

Our Score:

full star full star full star full star full star

Great for:

  • check icon Keyword Research
  • check icon Technical Audit
  • check icon Rank Tracking
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SEMrush is an online visibility management platform. It is more than an SEO audit tool. It helps you get measurable results about your website's SEO score, competitor analysis, advertising, etc. This is designed to improve the online marketing strategy of your business.

Our Score:

full star full star full star full star half star

Great for:

  • check icon Rank Tracking
  • check icon Keyword Research
  • check icon Technical Audit
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Mangools provides a combination of five SEO tools that can be used to conduct keyword research, link building, tracking content ranking, competitor analysis, etc. Mangools is famous for its interactive user interface and low prices. There are different subscription plans which provide access to different tools.

Our Score:

full star full star full star full star empty star

Great for:

  • check icon Rank Tracking
  • check icon User Interface
  • check icon Limited Budget
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Moz is an SEO toolset that can be used by auditing websites, tracking ranks, analyzing backlinks, researching for keywords, etc. There are three different SEO software within the Moz suite: Moz Pro, Moz Local, and STAT. All of these are designed to serve different needs of the business.

Our Score:

full star full star full star full star empty star

Great for:

  • check icon Free Tools
  • check icon Most Features
  • check icon Keyword Research
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Ubersuggest is a wildly popular free SEO tool. Interestingly, the website is owned by the well-known SEO expert Neil Patel. Ubersuggest is mainly popular for its keyword research tool. You can add any word on the search bar, and the website will provide all the long-tail keywords associated with that word. Ubersuggest also provides other features such as website audit, competitor analysis, backlink finder, etc.

Our Score:

full star full star full star half star empty star

Great for:

  • check icon Technical SEO
  • check icon Limited Budget
  • check icon Ease of Use
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SE Ranking is an SEO analysis software that is used for marketing content. Its most popular feature is the keyword ranking tool. This tells you the real-time ranking of different web pages across major platforms. Apart from this, it also provides features for backlink monitoring, website audit, competitor analysis, etc.

Our Score:

full star full star full star empty star empty star

Great for:

  • check icon Rank Tracking
  • check icon Custom Plans
  • check icon Keyword Suggestion

Best for Keyword research

Every website offers different tools for content optimization, keyword research, website audit, etc. The focus of this section is on keyword research. Below is the list of the best tools in the market for keyword research. Keep on reading to find an in-depth review of each.

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SEMrush is the best tool for keyword research. Apart from conducting general keyword research, you can analyze the websites of your competitors and determine the keywords they are ranking for. This service is provided by very few and is a complete game-changer.

  • check icon Competitor Analysis
  • check icon Keyword Ranking
  • check icon Long-tail Keywords
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Ahrefs provides a keyword research tool. You can use this for researching on Google, YouTube, and Amazon. This is very useful if you share content across different websites. Apart from this, you can also see the content which is shared most on a topic and then look up the keywords for such content.

  • check icon Many Search Engines
  • check icon High Ranking Topics
  • check icon Competitor Analysis
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Mangools has keyword finder tools. You can use it to find keywords based on language and location. It provides keywords that are easy to rank for with low difficultly and high search ranking. This saves you the trouble of going analyzing the potential of every single keyword.

  • check icon Multiple Languages
  • check icon Regional Search
  • check icon Easy & Difficult Keywords
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Moz has many free and paid tools for keyword research. The focus is to present the data in an easy manner, so you don't have to spend time making encoding complex data. This is particularly useful for beginners.

  • check icon Free Keyword Research
  • check icon Readable Reports
  • check icon Beginner Friendly
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Ubersuggest provides excellent tools for keyword research. You can use the SEO pages report to analyze the top ranked pages of your competitors along with the keywords used by them. Apart from this, you can also use the keyword research tool to find long-tail keywords for any word.

  • check icon Competitor Analysis
  • check icon High Ranking Topics
  • check icon Long-tail Keywords
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SE Ranking has an amazing keyword research and suggestions tool. This can be used across different search engines, geographical locations and devices. This provides all the necessary details such as search volume, difficulty level, CPC, etc.

  • check icon Many Search Engines
  • check icon Geographical Search
  • check icon Multiple Devices

Easy of use

The user interface is one of the most important factors for long-term use. Even if a platform provides excellent services, a bad interface makes it extremely difficult to use. I have compiled a list of the best tools with the greatest ease of use.

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Mangools provides an easy to use user interface. It has a knowledge section that provides an extensive guide for each tool. This how-to is crucial, especially for beginners. Apart from that, they also have live chat-based customer service with actual representatives rather than just chatbots.

  • check icon Knowledge Section
  • check icon Live Customer Service
  • check icon Blog
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Ubersuggest provides an excellent user interface. This platform is easy to use, even for beginners. They also have a blog and training section with many resources. These can be used to get more information about the platform.

  • check icon Blog
  • check icon Online Training
  • check icon Beginner Friendly
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Ahrefs says it has a "fool proof" user interface, and that is actually quite true. The platform is designed to help beginners write high ranking content. It also provides an excellent Community and Support section, which is very helpful.

  • check icon Community Section
  • check icon Customer Care Chatbots
  • check icon Blog
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SEMrush offers an extremely intuitive and interactive user interface. This makes the tool incredibly easy to use. The platform provides many different tools in one place. All you have to do is spend some time learning how to use it, and you'll likely never have to use another platform.

  • check icon E-books
  • check icon App Center
  • check icon Podcast & Webinars
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SE Ranking has an incredibly easy to use user interface. The features are divided based on your needs. It values customizations so that you only have to get the features you need. This really makes the process of using the platform much easier.

  • check icon Interactive
  • check icon Customizable
  • check icon Blog
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Moz has an excellent blog that provides all the information you need on every tool. They also host Q&A sessions on their blog where users can ask specific questions. On top of it, Moz has a really easy to use user interface. It is designed for both beginners and experts, so anyone can use the platform.

  • check icon Q&A Section
  • check icon Beginner Frienldy
  • check icon Learn SEO Section

Best Bang for the buck

Conducting SEO research doesn’t have to be unbearably expensive. There are many budget-friendly tools in the market which provide excellent services. These tools give the maximum return, and you will not regret spending your money to get the services.

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Mangools provides a 10 day free trial when most platforms only provide 7 days. On top of this, it provides a 40% discount if you subscribe annually with a 48 hour money back guarantee! This really sets Mangools apart from other tools.

  • check icon High Discount
  • check icon Free Trial
  • check icon Money back guarantee
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Ubersuggest provides a free trial for all three subscription tiers. Compared to other websites, the price is very affordable. You can start at only $12 per month. You can also opt for a lifetime subscription which will result in 90% savings. This starts at just $120.

  • check icon Free Trial
  • check icon Low Price
  • check icon Lifetime subscription
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Ahrefs provides four different subscription tiers, the lowest one starting at $99 a month. It also offers a 7 day free trial period which is very helpful, especially for new users. The four tiers allow users to choose a plan they need and not have to pay for anything extra.

  • check icon Free Trial
  • check icon Multiple Subscription Tiers
  • check icon Wide Range of Features
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SEMrush provides a free trial period for their Pro, Guru and Business plans. This is amazing as you can test out the tool before you spend any money. Even though the subscription price is a bit high, keep in mind that you are getting many different tools in exchange.

  • check icon Wide Range of Tools
  • check icon Custom Plans
  • check icon Free Trial
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Moz has a range of free SEO tools that you can use for link building, keyword research, website performance. This allows you to start optimizing your content completely free of charge! Apart from this, Moz also offers a free trial period for its paid tools.

  • check icon Free Tools
  • check icon Free Trial
  • check icon Different Tiers
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You can start using SE Ranking for as low as $18.6 per month. Further, SE Ranking really stands out for its custom plans. They have a pricing plan calculator whereby the user can input his needs on the number of websites, search queries, search engines, etc. and develop a custom pricing plan.

  • check icon Low Price
  • check icon Free Trial
  • check icon Custom Plans

Most Features

Some tools provide an all-around SEO user experience. All you need is one tool to conduct every kind of keyword research, website audit, rank monitoring, etc. In this section, I discuss the tools which provide the most amount of features. You should get these tools if you have many different SEO needs.

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Ahrefs provides five different features. These include site explorer, keyword explorer, site audit, rank tracker and content explorer. Getting Ahrefs will likely serve all of your SEO needs, and you won't have to subscribe to any other platform.

  • check icon Site Explorer & Audit
  • check icon Keyword Research
  • check icon Rank Tracking
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Unlike other tools, SEMrush specializes in giving you both the data as well as the strategy. They do this by provides a lot of different tools with different functions. You can conduct keyword research, analyze competitors, optimize content, etc., at one location.

  • check icon Detailed Strategy
  • check icon Keyword Research
  • check icon Competition Analysis
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Moz provides many paid and free SEO tools. The free tools can be used for keyword research, website analysis, etc. Apart from this, there are three separate features for different needs: Moz Pro, Moz Local and STAT Search Analytics. This ensures that Moz provides excellent SEO support for every need.

  • check icon Free SEO Tools
  • check icon Local Site Audit
  • check icon Keyword Research
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Mangools is an SEO suite with five different tools. These can be used for keyword research, rank checking and monitoring, backlink analysis and SEO analysis. This provides scope for the holistic optimization of your website within one platform.

  • check icon Affordable Price
  • check icon Rank Tracking
  • check icon Keyword Research
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Ubersugget provides many features within its platform. Apart from the usual features for keyword research, website audit, competitor analysis, etc., Ubersuggest provides some unique tools. For example, the A/B tester can be used to test the significance of design or copy change in your website.

  • check icon A/B Tester
  • check icon User Interface
  • check icon Affordable Price
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SE Ranking targets a wide range of potential customers. Due to this, they provide many features. The idea is to develop a platform that can be used by any part of the business throughout its journey. You can use SE Ranking for monitoring backlinks, monitoring page changes, keyword research and tracking, website audit, etc.

  • check icon Rank Tracking
  • check icon Wide Customer Range
  • check icon Site Monitoring

Best for Rank tracking

Rank tracking is quite important for assessing the success of SEO strategy. You will need to know if the efforts put in by you are reaping results or not. The difficult thing is that you cannot trust every rank tracking tool. In this section, I share the best rank tracking tools that I have been using for years.

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SEMrush has a built-in position tracking tool. You can submit your domain name and keywords. The tool will tell you where you rank in the search engine results. The best thing about it is the high reliability. While many tools can provide you with this data, you cannot always trust the results.

  • check icon Domain Tracking
  • check icon Keyword Tracking
  • check icon Competitor Analysis
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Mangools has a SERPWatcher feature which is specially designed for rank tracking. This provides current keyword positions along with future predictions on the potential of the websites. It also provides rank updates on a daily basis, so you know exactly what's going on with your content.

  • check icon Future Predictions
  • check icon Rank Update Reports
  • check icon Keyword Tracking
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Ahrefs provides an excellent rank tracker. You can use this to monitor the ranking of your site as well as those of competitors. It's quite useful for analyzing your strategies and comparing them with your competitors. Ahrefs also provides a regular ranking report to help visualize SEO progress.

  • check icon Competition Monitoring
  • check icon Improvement Strategy
  • check icon Ranking Report
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Moz has a built-in STAT Search Analytics. This can be used for the daily tracking of thousands of keywords and websites. You can also track based on specific locations to know how the content is performing. They also provide competitor intelligence with insights on the ranking of your competitors.

  • check icon Location Based Tracking
  • check icon Device Based Tracking
  • check icon Competitor Intelligence
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Ubersuggest provides an effective rank tracking system. This will give you regular updates about the changes in ranking for different keywords. This includes details such as the average ranking position, changes in ranking, etc., which can be downloaded and shared easily. You can also create different projects to track multiple websites at once.

  • check icon Regular Updates
  • check icon Average Ranking
  • check icon Multiple Website Tracking
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SE Ranking provides a real-time ranking feature. They claim that this is 100% accurate across all major search engines. You can even track your rankings based on a particular country, city or region. This can be done for both desktops as well as mobile devices.

  • check icon Real-time Tracking
  • check icon Multiple Search Engines
  • check icon Location Based Tracking

Best for Technical SEO & site audits

Technical SEO is very important for improving search ranking. This can be very difficult to get right, especially if you are not an expert. Here, I provide a list of the best tools for technical SEO that are easy to use and provide amazing results!

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Ahrefs site tracking feature provides an exhaustive website analysis. The tool crawls through your entire website, and everything is good and bad. The tool does an excellent job of sharing the data in the form of charts, color flags, etc., which is very to understand. It also shares recommendations for improving the SEO score.

  • check icon Website Analysis
  • check icon Readable Data
  • check icon Improvement Recommendations
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SEMrush's site audit feature is great for perfecting technical SEO. The results are displayed in two categories: serious errors and warnings. Serious errors are the ones that you must correct, and warnings are additional tips that can help in improving the searching ranking. You can also see how the technical SEO of your site has changed over time to analyze which strategies are working.

  • check icon Serious Errors & Warnings
  • check icon Technical SEO Tips
  • check icon Audit Report Comparision
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Ubersuggest has an SEO Analyzer feature that provides a complete website audit. This points out all the errors with your website and provides in-depth instructions on how to correct them. Ubersuggest also allows you to check other components of technical SEO, such as site speed.

  • check icon In-depth Instructions
  • check icon Site Speed
  • check icon Keyword Tracking
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You can use Moz Pro to crawl and audit your sites. This will identify all the issues, so you know exactly what's wrong. Along with this, they also send immediate alerts in case a new issue comes up. This means that you will be able to take immediate action and perfect technical SEO.

  • check icon Site Crawling
  • check icon Instant Alerts
  • check icon Improvement Strategy
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SE Ranking has an excellent website audit tool. This provides all the important metrics of technical SEO at once place. Along with identifying the issues on your website, it also provides a detailed guide for improving. Moreover, they save audit results, and you can track the progress of your website over time.

  • check icon Detailed Audit Report
  • check icon Improvement Strategy
  • check icon Audit Report Comparision
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Mangools has a site profiler feature that creates a detailed profile of every site. This can be used to effectively audit the site and identify the issues with it. However, the focus of this feature is a little less on technical audit and more on content audit. This is really useful for creating high ranking content.

  • check icon Site Profiling
  • check icon Content Audit
  • check icon Improvement Strategy

SEO Tool prices

New SEO tools are entering the market every day. It can be

Price range

Monthly

Monthly(annual)

Yearly price

Free Trial

$29 - $589

$49

$29

$358

Yes (10days)

$29 - $528

$29

$23

$276

Yes (14days)

$29 - $990

$29

-

$290

Yes (7days)

$99 - $449

$119

$99

$1119

Yes (7days)

$82 - $999

$99

$82

$990

Yes (7days)